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MessagePosté le: Ven 8 Juil - 21:46 (2016)    Sujet du message: Marketing To Young Adults Répondre en citant




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New Media Age. The portrayal of celebrities through brand endorsed advertisements, result in the youth admiring them.[28] The use of celebrities is to enhance brand image and encourage individuals to buy the brand, so that they can share the same product as the celebrity shown.[29] Many young consumers idolise these celebrities and want to have what they have. (2014). The ads made the iPod seem innovative, energetic, cool, and inherently youthful. are offering this rewards checking account. These games are not just games. Username: Password: Remember me Forgot username or password? . Morals and education of marketers[edit]. Retrieved 5 December 2011.

(2015). If a product or brand is popular with young people, it gains an image of being cool. User Agreement Privacy Policy Your California Privacy Rights Ad Choices . Youth marketing is controversial because children are unaware that they are intentionally being targeted by company advertisers to ensure brand awareness, establish positive attitudes and encourage brand endorsement.[43] Exposure of online advertising to the youth demographic has the ability to shape childrens attitudes, cognitions and behaviour,[44] which concerns parents because they want to be able to influence their childrens buying decision, and the products and brands exposed to their children. Young adults are trained to recognize sell-lines and ignore them. However, a minority of the youth population may not be able to comprehend the persuasive intent of an advertisement and do not necessarily feel pressured but are at risk of deception. While frowned upon for teens and young adults, another common way advertisers target the older youth market is through product placement.

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